跨境电子商务英语（第2版 慕课版）
作者: 易静杨庆云57.56万字94人 正在读
已完结现代当代当代文学
目录 (178章)
倒序
正文
001 Unit 1 Overview of Cross-Border E-Commerce(1)002 Unit 1 Overview of Cross-Border E-Commerce(2)003 Unit 1 Overview of Cross-Border E-Commerce(3)004 Unit 1 Overview of Cross-Border E-Commerce(4)005 Unit 1 Overview of Cross-Border E-Commerce(5)006 Unit 1 Overview of Cross-Border E-Commerce(6)007 Unit 1 Overview of Cross-Border E-Commerce(7)008 Part 1 The Concept of Cross-Border E-Commerce(1)009 Part 1 The Concept of Cross-Border E-Commerce(2)010 Part 2 Differences between Traditional Foreign Trade and Cross-Border E-Commerce(1)011 Part 2 Differences between Traditional Foreign Trade and Cross-Border E-Commerce(2)012 Part 3 Current Situation of Cross-Border E-Commerce in China(1)013 Part 3 Current Situation of Cross-Border E-Commerce in China(2)014 Supplementary Materials015 Unit 2 Main Cross-Border E-Commerce Platforms(1)016 Unit 2 Main Cross-Border E-Commerce Platforms(2)017 Unit 2 Main Cross-Border E-Commerce Platforms(3)018 Unit 2 Main Cross-Border E-Commerce Platforms(4)019 Unit 2 Main Cross-Border E-Commerce Platforms(5)020 Unit 2 Main Cross-Border E-Commerce Platforms(6)021 Unit 2 Main Cross-Border E-Commerce Platforms(7)022 Part 1 Amazon and eBay(1)023 Part 1 Amazon and eBay(2)024 Part 2 Alibaba and AliExpress(1)025 Part 2 Alibaba and AliExpress(2)026 Part 3 Shopee and Lazada(1)027 Part 3 Shopee and Lazada(2)028 Supplementary Materials029 Unit 3 Opening a Cross-Border E-Commerce Store(1)030 Unit 3 Opening a Cross-Border E-Commerce Store(2)031 Unit 3 Opening a Cross-Border E-Commerce Store(3)032 Unit 3 Opening a Cross-Border E-Commerce Store(4)033 Unit 3 Opening a Cross-Border E-Commerce Store(5)034 Unit 3 Opening a Cross-Border E-Commerce Store(6)035 Unit 3 Opening a Cross-Border E-Commerce Store(7)036 Part 1 Selection of a Cross-Border E-Commerce Platform(1)037 Part 1 Selection of a Cross-Border E-Commerce Platform(2)038 Part 2 Preparation of Registration Materials(1)039 Part 2 Preparation of Registration Materials(2)040 Part 2 Preparation of Registration Materials(3)041 Part 3 FAQ While Opening a Cross-Border E-Commerce Store(1)042 Part 3 FAQ While Opening a Cross-Border E-Commerce Store(2)043 Supplementary Materials044 Unit 4 Store and Product Description(1)045 Unit 4 Store and Product Description(2)046 Unit 4 Store and Product Description(3)047 Unit 4 Store and Product Description(4)048 Unit 4 Store and Product Description(5)049 Unit 4 Store and Product Description(6)050 Unit 4 Store and Product Description(7)051 Part 1 Store Description(1)052 Part 1 Store Description(2)053 Part 2 Title and Key Words of a Product(1)054 Part 2 Title and Key Words of a Product(2)055 Part 3 Product Description and Features(1)056 Part 3 Product Description and Features(2)057 Supplementary Materials058 Unit 5 Cross-Border E-Commerce Product Management(1)059 Unit 5 Cross-Border E-Commerce Product Management(2)060 Unit 5 Cross-Border E-Commerce Product Management(3)061 Unit 5 Cross-Border E-Commerce Product Management(4)062 Unit 5 Cross-Border E-Commerce Product Management(5)063 Unit 5 Cross-Border E-Commerce Product Management(6)064 Unit 5 Cross-Border E-Commerce Product Management(7)065 Part 1 Product Selection(1)066 Part 1 Product Selection(2)067 Part 2 Product Pricing(1)068 Part 2 Product Pricing(2)069 Part 3 Forbidden and Restricted Products(1)070 Part 3 Forbidden and Restricted Products(2)071 Supplementary Materials072 Unit 6 Cross-Border E-Commerce Order Management(1)073 Unit 6 Cross-Border E-Commerce Order Management(2)074 Unit 6 Cross-Border E-Commerce Order Management(3)075 Unit 6 Cross-Border E-Commerce Order Management(4)076 Unit 6 Cross-Border E-Commerce Order Management(5)077 Unit 6 Cross-Border E-Commerce Order Management(6)078 Unit 6 Cross-Border E-Commerce Order Management(7)079 Part 1 Pre-Sale Inquiry and Reply(1)080 Part 1 Pre-Sale Inquiry and Reply(2)081 Part 2 Placing an Order(1)082 Part 2 Placing an Order(2)083 Part 3 Follow-up of Order Related Services(1)084 Part 3 Follow-up of Order Related Services(2)085 Supplementary Materials086 Unit 7 Cross-Border E-Commerce Marketing Activities(1)087 Unit 7 Cross-Border E-Commerce Marketing Activities(2)088 Unit 7 Cross-Border E-Commerce Marketing Activities(3)089 Unit 7 Cross-Border E-Commerce Marketing Activities(4)090 Unit 7 Cross-Border E-Commerce Marketing Activities(5)091 Unit 7 Cross-Border E-Commerce Marketing Activities(6)092 Unit 7 Cross-Border E-Commerce Marketing Activities(7)093 Unit 7 Cross-Border E-Commerce Marketing Activities(8)094 Unit 7 Cross-Border E-Commerce Marketing Activities(9)095 Part 1 Promotion and Marketing(1)096 Part 1 Promotion and Marketing(2)097 Part 1 Promotion and Marketing(3)098 Part 2 SEO and SEM(1)099 Part 2 SEO and SEM(2)100 Part 2 SEO and SEM(3)101 Part 3 Brand Building(1)102 Part 3 Brand Building(2)103 Supplementary Materials(1)104 Supplementary Materials(2)105 Unit 8 Cross-Border E-Commerce Payment(1)106 Unit 8 Cross-Border E-Commerce Payment(2)107 Unit 8 Cross-Border E-Commerce Payment(3)108 Unit 8 Cross-Border E-Commerce Payment(4)109 Unit 8 Cross-Border E-Commerce Payment(5)110 Unit 8 Cross-Border E-Commerce Payment(6)111 Unit 8 Cross-Border E-Commerce Payment(7)112 Part 1 Offline and Online Payment(1)113 Part 1 Offline and Online Payment(2)114 Part 2 Payment Process(1)115 Part 2 Payment Process(2)116 Part 3 Account Withdrawal(1)117 Part 3 Account Withdrawal(2)118 Supplementary Materials119 Unit 9 Cross-Border E-Commerce Logistics and Warehousing(1)120 Unit 9 Cross-Border E-Commerce Logistics and Warehousing(2)121 Unit 9 Cross-Border E-Commerce Logistics and Warehousing(3)122 Unit 9 Cross-Border E-Commerce Logistics and Warehousing(4)123 Unit 9 Cross-Border E-Commerce Logistics and Warehousing(5)124 Unit 9 Cross-Border E-Commerce Logistics and Warehousing(6)125 Unit 9 Cross-Border E-Commerce Logistics and Warehousing(7)126 Part 1 Packaging(1)127 Part 1 Packaging(2)128 Part 2 Logistics Channels(1)129 Part 2 Logistics Channels(2)130 Part 3 Delivery Tracking and Transportation Time(1)131 Part 3 Delivery Tracking and Transportation Time(2)132 Supplementary Materials133 Unit 10 Customer Service of Cross-Border E-Commerce(1)134 Unit 10 Customer Service of Cross-Border E-Commerce(2)135 Unit 10 Customer Service of Cross-Border E-Commerce(3)136 Unit 10 Customer Service of Cross-Border E-Commerce(4)137 Unit 10 Customer Service of Cross-Border E-Commerce(5)138 Unit 10 Customer Service of Cross-Border E-Commerce(6)139 Unit 10 Customer Service of Cross-Border E-Commerce(7)140 Part 1 Customer Service Procedures(1)141 Part 1 Customer Service Procedures(2)142 Part 2 Complaint Problems(1)143 Part 2 Complaint Problems(2)144 Part 3 Returning and Refunding(1)145 Part 3 Returning and Refunding(2)146 Supplementary Materials147 Unit 11 Transaction Evaluation of Cross-Border E-Commerce(1)148 Unit 11 Transaction Evaluation of Cross-Border E-Commerce(2)149 Unit 11 Transaction Evaluation of Cross-Border E-Commerce(3)150 Unit 11 Transaction Evaluation of Cross-Border E-Commerce(4)151 Unit 11 Transaction Evaluation of Cross-Border E-Commerce(5)152 Unit 11 Transaction Evaluation of Cross-Border E-Commerce(6)153 Unit 11 Transaction Evaluation of Cross-Border E-Commerce(7)154 Unit 11 Transaction Evaluation of Cross-Border E-Commerce(8)155 Part 1 Five-Star Praise and Feedback(1)156 Part 1 Five-Star Praise and Feedback(2)157 Part 2 Bad Review and Feedback(1)158 Part 2 Bad Review and Feedback(2)159 Part 3 Seller's Evaluation of the Buyer(1)160 Part 3 Seller's Evaluation of the Buyer(2)161 Supplementary Materials162 Unit 12 Cross-Border E-Commerce Live Streaming(1)163 Unit 12 Cross-Border E-Commerce Live Streaming(2)164 Unit 12 Cross-Border E-Commerce Live Streaming(3)165 Unit 12 Cross-Border E-Commerce Live Streaming(4)166 Unit 12 Cross-Border E-Commerce Live Streaming(5)167 Unit 12 Cross-Border E-Commerce Live Streaming(6)168 Unit 12 Cross-Border E-Commerce Live Streaming(7)169 Part 1 Advantages of Live Streaming in Cross-Border E-Commerce(1)170 Part 1 Advantages of Live Streaming in Cross-Border E-Commerce(2)171 Part 2 Management of Cross-Border E-Commerce Live Streaming(1)172 Part 2 Management of Cross-Border E-Commerce Live Streaming(2)173 Part 2 Management of Cross-Border E-Commerce Live Streaming(3)174 Part 3 Development of Cross-Border E-Commerce Live Streaming in China(1)175 Part 3 Development of Cross-Border E-Commerce Live Streaming in China(2)176 Supplementary Materials177 附录 跨境电子商务常用术语178 参考文献
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